
‘Tip of the iceberg’ is a cliché, of course. But it’s an apt metaphor to use (and any would-be purists who might argue that it’s not even a metaphor, or that it’s a simile instead, are wrong). It’s apt because it accurately describes the state of our efforts in comparison with the magnitude of the task. However, I noticed a cliché being used in a television programme yesterday that I thought was inappropriate and somewhat ill-used. I heard someone say that some new underwater exploration was being undertaken using “space-age technology”. Now, what does that mean? What categorizes the “space-age”? If you remember that exploration into space began in the 1950s, does it therefore mean that the technology being used today is almost fifty years old? In that case, the technology used by these deep-sea divers might be the equivalent of Bakelite telephones, eye-level grills, Tupperware containers, mono-speaker record-players, the Ford Prefect, non-stick frying pans and the invention of the Hula Hoop! Doesn’t sound very “space-age” does it? Yet all this technology was in use at the same time as the space age began. So, television voice-over writers, be careful how you use the language. Why not leave it that the divers of today are using the “latest” technology? Isn’t that enough?
Anyway, before my soap-box collapses underneath me (and before you start, I am being ironic), I’d better get on with some work.
Happy Monday, everyone!
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